About Us

Hawknest Roadside Assistance has been a trusted family-owned pillar of Santa Rosa and Sonoma County since our founding, delivering dependable emergency roadside services to thousands of grateful drivers. With decades of combined experience, our dedicated team knows these roads and communities like family, ensuring you receive fast, professional help when you need it most. Available 24/7, we're committed to getting you safely back on the road with integrity, skill, and genuine care—because at Hawknest, you're not just a customer, you're part of our extended family.

Founded on the principle that roadside assistance should be reliable, professional, and compassionate, Hawknest has grown from a small local operation to one of Sonoma County's most trusted names in emergency roadside services. Yet despite our growth, we've never lost sight of what makes us special: our commitment to treating every customer with the respect, urgency, and care we'd show our own family members.

Our team consists of experienced, certified technicians who live and work in the communities we serve. They're not just employees—they're your neighbors, parents coaching Little League, volunteers at local events, and people who genuinely care about the well-being of Sonoma County residents. This local connection translates into better service: faster response times, deeper knowledge of the area, and a personal investment in your satisfaction and safety.

At Hawknest Roadside Assistance, excellence isn't just a goal—it's our standard. Every service call represents an opportunity to demonstrate our values and prove why so many Sonoma County residents trust us with their roadside emergencies.

Professional Training: Our technicians undergo rigorous training and certification programs to ensure they can handle any roadside emergency safely and efficiently. From the latest vehicle technologies to advanced safety protocols, we invest in ongoing education to keep our team at the forefront of the industry.

Modern Equipment: We maintain a fleet of well-equipped service vehicles with state-of-the-art tools and technology. Regular maintenance and upgrades ensure we can respond to any situation with the right equipment for the job.

Safety First: Every service we provide prioritizes safety—yours, ours, and other motorists. We follow strict safety protocols, use proper equipment, and take whatever time is necessary to ensure every job is done right.

Customer Communication: We believe in keeping you informed every step of the way. From estimated arrival times to service explanations and transparent pricing, you'll always know what's happening and why.

Sonoma County is more than just our service area—it's our home. We understand the unique characteristics of our region: the busy corridors of Highway 101, the scenic but challenging roads near the Russian River, the diverse communities from downtown Santa Rosa to rural Guerneville, and everything in between.

This intimate knowledge of our area translates into better service for you. Our dispatchers know the fastest routes at different times of day. Our technicians are familiar with common trouble spots and challenging locations. We understand local traffic patterns, weather conditions, and seasonal challenges that affect roadside emergencies.

But beyond geographic knowledge, we're invested in this community. We support local schools, sponsor youth sports teams, and participate in community events. When you call Hawknest, you're supporting a local business that gives back to the community that has given us so much.

When you're stranded on the side of the road with a flat tire or dead battery, the last thing you want is to navigate a frustrating experience with a distant call center that doesn't understand your location or care about your situation. That's where Hawknest's local presence makes all the difference.

Faster Response Times: Because we're based right here in Sonoma County with strategically positioned service vehicles throughout the area, we can typically reach you much faster than companies dispatching from distant locations. Our technicians start their days in the communities they serve, not hours away.

Real Local Knowledge: Our team doesn't need GPS to find Guerneville or directions to navigate Santa Rosa Plaza. We know these roads because we drive them every day. We understand that traffic on 101 backs up differently depending on time and day. We're familiar with the winding roads near the Russian River and know how to safely provide service in challenging locations.

Accountability: As a local business, our reputation is everything. We see our customers at the grocery store, local events, and around town. This creates a level of accountability and commitment to quality service that you simply don't get from national chains or call centers.

Community Investment: When you choose Hawknest, you're supporting a business that reinvests in our community. We hire local workers, use local suppliers when possible, and actively participate in making Sonoma County a better place to live. Your dollars stay in the community rather than being sent to a distant corporate headquarters.

Roadside emergencies don't respect business hours. A dead battery at 3 AM is just as urgent as one at 3 PM. That's why Hawknest Roadside Assistance provides true 24/7 service, every single day of the year—including holidays.

Our around-the-clock availability means you always have a reliable partner you can count on. Whether you're heading to work early Monday morning, coming home from a late dinner on Friday night, or dealing with an emergency on Christmas Day, Hawknest is just a phone call away.

We staff our dispatch center and maintain service vehicles on the road at all hours to ensure fast response times regardless of when you call. Our overnight and weekend teams are just as experienced and professional as our daytime crews—because emergencies require the same level of expertise and care no matter what time they occur.

This commitment to 24/7 availability is more than just a business decision—it's a reflection of our values. We believe that when someone in our community needs help, we should be there for them. Period. No matter what time the clock shows or what day the calendar says.